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Below is a list of various advertising Mediums and their costs using Portland, Oregon and surrounding areas (population around 2 million) as the "Test Market". These rates are variable depending area of country, population, company providing service, and more. Please check your own area providers for exact rates where you do business.
In this chart we will separate production costs from those costs which are charged to run, host, or air, each type of advertisement. The latter costs will then be totaled monthly and yearly to give a more accurate picture of actual costs. The assumption used to calculate these costs, will be one (1) advertisement per day, for each medium used. Again, these are only "Samples" so please check your area market.
| Phone Book Advertising |
One Time Production Costs
No Charge, included in monthly cost of running Advertisement. |
| Ad Size, Type |
Monthly Fee |
Yearly Fee |
| 2 ½ X 2 ½ Inch Ad Black/White Display. |
$263.00 |
$3,156.00 |
| 2 ½ X 2 ½ Inch Ad Color Display. |
$391.00 |
$4,702.00 |
| 5 X 2 ½ Inch Ad Black/White Display. |
$499.00 |
$5,988.00 |
| 5 X 2 ½ Inch Ad Color Display. |
$743.00 |
$8,916.00 |
| 8 X 2 ½ Inch Ad Black/White Display. |
$739.00 |
$8,868.00 |
| 8 X 2 ½ Inch Ad Color Display. |
$1,090.00 |
$13,080.00 |
| 5 X 5 Inch Ad Black/White Display. |
$737.00 |
$8,844.00 |
| 5 X 5 Inch Ad Color Display. |
$1,446.00 |
$17,352.00 |
| 8 X 7 ½ Inch Ad Black/White Display. |
$1,954.00 |
$23,448.00 |
| 8 X 7 ½ Inch Ad Color Display. |
$3,832.00 |
$45,984.00 |
| News Paper Advertising |
One Time Production Costs
Billed hourly for actual design costs, at prevailing shop rate. Estimated to be $75.00 and up. |
| Note: All ad cost fees in this category were calculated using "Annual/Monthly Frequency Contract" Rates which are typically 35% less than the daily rate if multiplied by days in the month. Also these calculations were not adjusted to reflect the higher cost of "Weekend Editions", nor do they include any taxes. Given this statement, rates shown here will generally be lower than actual costs incurred. |
| Ad Size, Type |
Monthly Fee |
Yearly Fee |
| 2 X 5 Inch Ad Standard Black & White Ad. |
$1,951.50 |
$23,418.00 |
| 2 X 5 Inch Ad Black Plus Three (3) Colors. |
$2,346.50 |
$28,158.00 |
| 5 X 5 Inch Ad Black & White |
$4,818.75 |
$57,825.00 |
| 5 X 5 Inch Ad Black Plus Three (3) Colors. |
$5,213.75 |
$62,565.00 |
| Quarter Page Ad Black & White |
$12,454.20 |
$149,450.40 |
| Quarter Page Ad Black Plus Three (3) Colors. |
$12,849.20 |
$154,190.40 |
| Half Page Ad Black & White |
$24,591.60 |
$295,099.20 |
| Half Page Ad Black Plus Three (3) Colors. |
$24,986.60 |
$299,839.20 |
| Full Page Ad Black & White |
$49,183.20 |
$590,198.40 |
| Full Page Ad Black Plus Three (3) Colors. |
$49,578.20 |
$594,938.40 |
| Radio Advertising |
One Time Production Costs
Currently Researching This Information. |
| Ad Size, Type |
Monthly Fee |
Yearly Fee |
| Currently Researching This Information. |
$N/A |
$N/A |
| Television Advertising |
One Time Production Costs
Currently Researching This Information. |
| Ad Size, Type |
Monthly Fee |
Yearly Fee |
| Currently Researching This Information. |
$N/A |
$N/A |
| Direct Mail Advertising |
One Time Production Costs
Design Costs for advertisement, printing costs, folding and envelope stuffing costs, address printing costs. |
| Ad Size, Type |
Monthly Fee |
Yearly Fee |
| Currently Researching This Information. |
$N/A |
$N/A |
| Web Site Advertising |
One Time Production Costs
Billed Hourly or By Bid. Starting around $300.00 and goes up from there depending on complexity of Site, forms, data base, scripting, graphics, files, and more which are included. |
| Ad Size, Type |
Monthly Fee |
Yearly Fee |
| Standard Web Site Up to 10 pages, no special hosting requirements. |
$20.00 |
$240.00 |
Sources Of Information Will Be Given Upon Written Request! |
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